YOUR SOLUTIONS - Monthly newsletter for property managers and owners - For Rent Media Solutions
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TAA Education Conference
April 16-18, 2009
Grand Hyatt Hotel and Henry B. Gonzalez Convention Center
San Antonio, TX
Booth # 303


2009 NAA Green Conference
April 28-29, 2009
Phoenix Convention Center
Phoenix, AZ
Booth # 318
 PRESS RELEASES
 
 TOP NEWS

Integrated Marketing Strategies are a Must: 5 Ways For Rent Media SolutionsTM Can Help

Integrated Marketing Strategies

Bob Dylan wrote the song, "The Times They Are A-Changin" and those words ring true in today's market. The marketing landscape has changed and continues to change at a rapid pace. It's now a Web 2.0 Marketplace— a techno-driven, media-fragmented environment populated by empowered consumers. In a world where YouTubeTM videos and Facebook friends are common cocktail conversations, building and sustaining relationships with consumers has become increasingly difficult, forcing marketers to reach beyond familiar strategies and techniques.

Your residents, and the prospects you are targeting, are a lot different than they were in previous years. Today's consumers trust referrals from family and friends over anything else, and where do consumers talk about their favorite products and brands? On the internet! Renters are talking about your communities, sharing opinions and experiences, and making referrals via social media platforms. Online social networking sites have revolutionized the way people interact with each other and gather information. It is essential that wherever consumers are talking about your brand (good or bad), your company be there—interacting.

It is important to have an integrated marketing strategy that consists of print, Internet, mobile and social media. The key to success is to convey a message synergistically at every customer touch point.

View the five integrated marketing strategies here.

For Rent Media Solutions Launches Beta Version of AptsVideo.com, the First Apartment Community Video Sharing Web site

AptsVideo.com

For Rent Media Solutions is proud to announce the beta launch of AptsVideo.com, the multi-family housing industry’s first video sharing Web site. AptsVideo.com is the premier destination for apartment renters to watch and share apartment community videos nationwide.

“AptsVideo.com brings a video sharing site, with qualities similar to YouTube, to the multi-housing industry,” says Brock MacLean, vice president of national sales and development and Internet operations, For Rent Media Solutions. “As an added value service, this site expands the reach of our clients' Community TheaterTM videos and helps drive more traffic to their property listings on ForRent.com. Our goal is to provide property management companies and owners the tools needed to successfully market themselves through the use of video. We are excited to be the largest source of apartment videos nationwide.”

Currently, AptsVideo.com features all of the more than 1,300 videos found on ForRent.com. AptsVideo.com enhances the apartment shoppers experience by allowing users to view each apartment community's most sought after units and amenities as well as the surrounding city where it is located. Users can search AptsVideo.com for the apartment of their choice by selecting their desired city or apartment community name. Users have the ability to contact the property directly, map out directions to the property, rate videos on a scale of one to five stars, email the video to a friend, send the video's information to a cell phone or embed the video on a Web page.

Read the full article here.


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