Apartments Seekers Find Apartments in the Palm of their Hand

Mobile media is quickly becoming essential to the technologically advanced marketing plan. According to a report by marketing researcher Nielsen, mobile audiences are indeed big. There are 145 million mobile media consumers, with 127 million using text messaging, 70 million downloading mobile content, 48 million using the mobile Internet and 12 million using mobile video. Marketers will also be interested to know that mobile content revenue grew from $5.8 billion in the fourth quarter of 2007 to $7.9 billion in the fourth quarter of last year, representing year-on-year growth 60 percent greater than the Internet. Fifty-four percent of that revenue was generated by messaging.

As a property manager, you might be interested to know apartment shoppers can search ForRent.com^® listings any time, any place with the mobile Web site from For Rent Media Solutions. Perfect for the apartment seeker on the go, the ForRent.com mobile Web site provides most of the same great features as our full Web site but in the palm of your hand. When consumers access http://www.ForRent.com from their Web-enabled mobile device they are automatically directed to the mobile Web site. The mobile Web site will provide the option for the user to see the full Web site from a link.

Click here to view a few mobile Web site features.

Marketing to the Hispanic Community

Today's consumers are changing the way they accept advertisements. The Hispanic community is no different. While the present economic circumstances call for more creative and innovative advertising techniques, marketing to the Hispanic community proves to be an area that remains open for growth. Therefore, if you haven't already introduced your brand to them, it's time to do so.

The Hispanic demographic is the largest minority group in the US, according to Jupiter Research. It is important to note that Hispanics will experience the fastest population growth through 2013. Household size is estimated to grow from 13.1 million (in 2007) to 15.6 million (in 2013)[1]. And Jupiter Research forecasts online retail spending within this group will grow to $21.6 billion by 2011, representing the largest increase of all online ethnic groups[2].

Read the full article here.

"Ready2Move?" Video Contest Launches April 1, 2009

ForRent.com's video contest was such a success last year, driving a 57% increase in direct navigation to ForRent.com and a 20.1% boost in college-age visitors to ForRent.com, so we decided to do it again this year.

This year's "Ready2Move?" consumer promotion asks apartment seekers to tell ForRent.com why they are ready to move, for a chance to win $10,000. Users can also vote for their favorite video for a chance to win $1,500. Entrants can log on to the contest site between April 1 and May 27 to submit their video. The contest will generate a significant amount of traffic to ForRent.com, ultimately bringing more awareness to the properties on the site, which in turn converts into qualified LEADS^TM. Click here to find out what’s in it for you!

The contest encourages apartment seekers and renters to create an original video that is 60 seconds long or less. Entrants can turn their video into a mini commercial by adding a ForRent.com "Ready2Move?" closing billboard to the end of their creation. The billboard will be provided on the details page.

This year, in addition to the contest micro-site, visitors can stay connected to the contest through the "Ready2Move?" Facebook application. The Facebook application will have essentially all the same features as the video contest micro-site with the added benefit of Facebook integration, such as not having to register as a member. After the user allows access to the application, "[User name] may be Ready2Move and win $10,000 in cash with ForRent.com" will appear on the users wall and news feed with a link pointing back to the application.

To find out more information on the contest visit www.Contest.ForRent.com on April 1, 2009!